We are Generating Genius - Creating the next generation of STEM talent

"Generating Genius has an exciting mission: To change the world by supercharging young minds to realise their potential"

- Dr Tony Sewell

In 2004, the nation had given up on London’s young and poor talent. There was no belief that students from the most disadvantaged backgrounds could be successful in some of the toughest jobs. Tony knew that although students faced challenges due to their race and other socioeconomic factors if we gave them the right attention, he could generate and nurture the genius, pushing them into the toughest jobs in STEM. In summer 2004, he took 10 boys to a rigorous skills-based University summer school at the STEM Institute at the University of West Indies, and the rest is history.

Generating Genius has been working for 15 years to ensure that talented and able students from disadvantaged backgrounds are positioned to excel in STEM careers. For us to accomplish this goal, we must ensure students can gain a place to study at top universities and attain good jobs in top businesses.

Generating Genius is extremely unique in nature for several reasons:

  • We support students over a prolonged period, with constant engagement.
  • We focus exclusively on STEM subjects and careers, due to the attainment gap of Black and disadvantaged students compared with other demographics within STEM and the shortage of Black professionals within many STEM industries.
  • We combine academic and professional engagement to inspire, motivate and empower our students.

Creating a World Leading STEM Pipeline

Creating a strong and diverse talent pipeline is essential to the growth of our businesses, the improvement of higher education and to enable social mobility.

Generating Genius work with businesses and universities to diversify their talent pipeline. We collaborate to develop students and expose them to the best universities and businesses in STEM.

We believe that intentional engagement will influence and supercharge the brightest minds to want to study and work with the best institutions and organisations.

Our Values


We help young people capitalise on their innate power to develop new solutions. They become the architects of both the present and the future.


Our strength lies in the strength of our people. We empower and challenge our people to provide more value to our students and stakeholders.


We honour diversity and inclusion in industry and in our team. We treat others with respect, and express gratitude; we embrace alternative ways of thinking.


We excel in service delivery, rigorously measure impact, and work to continuously improve ourselves and our students.


We are open to ideas that challenge the conventional views and drive innovation.

Awards and Nominations

Over recent years, we’ve been winners and finalists in a range of awards schemes run by organisations ranging from tech giants and top universities to prestigious individuals like the London Lord Mayor. Some awards have examined our work in a global context, others have focused on the UK and London.

Lord Mayor’s Dragon Awards 2017

We were delighted to be finalists in the Lord Mayor’s Dragon Awards, which celebrate businesses achieving excellence in social impact in Greater London.


UCL Volunteering Organisation 2013-14

We were nominated for UCL’s Volunteering Organisation of the Year 2013-14

Google Rise Award 2013

Google RISE (Roots in Science and Engineering) Award

European Diversity Award ‘Charity of the Year’ 2012

GG were winners of the European Diversity Award ‘Charity of the Year’ in 2012. We were nominated again in 2013 in the same category.