Website Re-Launch

Generating Genius, the UK charity that has had remarkable results with young people from under-represented groups pursing Science, Technology, Engineering and Mathematics (STEM) at Russell group Universities, launched a brand new programme focused, user-friendly website this week. The site is designed, by BurntCork Media  in direct response to Generating Genius’ research into what people want to know about its programme of work with young people.

Generating Genius’ Chief Executive Dr Tony Sewell says: “At Generating Genius we have always taken students, parents, sponsors, schools, colleges and universities very seriously, talking and listening to our stakeholders and taking their views on board. Over the last year we have conducted a series of informal research programmes and the results have influenced the new website design and content.”

Generating Genius is well know for it’s practical and effective out-of-school programme that aims to develop talent in groups traditionally under-represented in higher education, particularly in science subjects. Of their initial group of boys from an African-Caribbean background, 94% won places at Russell Group universities.

The new website is refined, user-friendly and created by BurntCork Media . It gives visitors to the website detailed programme information, media coverage of Generating Genius’ achievements, including testimonials written by students who have participated in the Junior Genius programme.

“Visitors to our website want to be able to understand how effective the Generating Genius programme is and find out who we are and how we work” says Dr Sewell. “We are a successful, growing and strongly reliable organisation with a 94% success rate of students achieving places at Russell Group universities. This year we incorporated girls in the programme and received further recognition for our programme of work, winning support from Google and the continued commitment of Johnson Matthey. We are continually innovating and improving our programme. The new website is the natural next step.”

The charity has experienced phenomenal success since its foundation in 2005. It now has two project coordinators, and is working with more young people, parents, schools, colleges, universities and companies to engage children at a young age to aspire to professions in STEM subjects.

Veronica Martin, Trustee of Generating Genius added: “Charities are facing cuts reaching almost £3bn over the next five years due to government spending reductions. Generating Genius knows that its programme of activities with children as young as 12 years old has positive effects. As a result, we will continue to refine our services to meet their needs now and in the future.”

About Generating Genius
Generating Genius is a charity that seeks to encourage and develop talented students from underrepresented backgrounds to aspire to professions in computer science, scientific research, medicine, engineering and finance. In the first phase of its programme, which ran from 2005-2010, the charity worked with 40 boys over five years, resulting in all participants being offered a place at Russell Group universities.

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